UX Optimization: See's Candies

“We depend on Matt’s expertise sooo much for the ecommerce side of our business.”

Jamie K.

VP of Ecommerce

PROJECT OVERVIEW

Objective:

The primary initiative driving this project was to optimize the ecommerce experience on Sees.com. As the lead UX/UI Designer on this project, I developed the strategy, user flows & journeys, information architecture, wire frames, and prototypes to accomplish the following goals:

Details:

Enhance the Single Product Page layout and UX
Streamline and simplify the checkout process
Incorporate Subscription purchases
Implement additional checkout and payment methods, including Klarna, Venmo, and Apple Pay
Adjust existing UX to create a more intuitive experience during checkout
Full redesign of the Cart and Checkout UI