Matt Pine - UX Designer - Logo
MATT PINE
Product Designer

UX Optimization: See's Candies

See's Logo
“We depend on Matt’s expertise sooo much for the ecommerce side of our business.”
Jamie K.
Director of Ecommerce

PROJECT OVERVIEW

Objective:

The primary initiative driving this project was to optimize the ecommerce experience on Sees.com. As the lead UX/UI Designer on this project, I developed the strategy, user flows & journeys, information architecture, wire frames, and prototypes to accomplish the following goals:

Details:

  • Enhance the Single Product Page layout and UX
  • Streamline and simplify the checkout process
  • Incorporate Subscription purchases
  • Implement additional checkout and payment methods, including Klarna, Venmo, and Apple Pay
  • Adjust existing UX to create a more intuitive experience during checkout
  • Full redesign of the Cart and Checkout UI

CRITICAL ACCOMPLISHMENTS

UX PROTOTYPES

Click on any of the images below to open an interactive prototype:

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